Give Your Appeal a Compelling Opening
You are about to read the first page of a superb appeal letter. It was one of a series of direct mail pieces from a medical center.
The Gospel of Listening
(A credo originally written by Jerry Panas) If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the go
Why Do Board Members Give?
In a study we did for a major institution, Board members were asked (in a confidential survey) what was most important in prompting or motivating their gifts to the organization.