Weekly Ideas

Each week we email a Philanthropy Counts® Series idea (it takes less than a minute to read) about fundraising, something we think will be important to you in your fundraising efforts. Some issues in fundraising arise time and again— they may be unique to your situation, but not necessarily to development. We can help guide you through the pit-falls of asking for the gift or how to motivate a volunteer. We'll give you an edge.

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blue rule

Published April 23, 2014

Weekly Idea - Effective Listening


1.   Is the ultimate mark of respect you can pay a person.

2.   Puts the other person in the spotlight.

blue rule

Published April 15, 2014

Weekly Idea - Impacting Donor Attitude


There’s plenty you can’t do anything about.
You can’t, for instance, do anything that affects how a donor feels about the economy. Or the weather. Or, let’s say, about the President.

blue rule

Published April 2, 2014

Weekly Idea - Jerold Panas’ Irrefutable Laws of Fundraising


The Law of Writing a Case Statement — Creativity is great, but plagiarism is faster

The Law of Setting a Campaign Goal — When setting a trap with cheese, be certain to leave room for the mouse

blue rule

Published March 25, 2014

Weekly Idea - Dave Skogen & Robie Wayne


Dave Skogen is the Chairman of the Board of Skogen’s Festival Foods. It is a very successful enterprise. He has written a book called Boomerang! The book is a vibrant testament to the power of the human spirit. He writes about how to inspire the very best in people.

blue rule

Published March 17, 2014

Weekly Idea - Eight Principles to Practice


Here are Eight Principles I want you to practice. They apply to your printed material, your letters, and your personal presentations when calling for a gift. You will be successful. I promise!

blue rule

Published March 12, 2014

Weekly Idea - Give Your Appeal a Compelling Opening


You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.

Read what follows. Tell me what you feel should be the lead paragraph. After you read it, I'll tell you what I think.

blue rule

Published March 5, 2014

Weekly Idea - The Gospel of Listening


If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most powerful ammunition in your arsenal of fundraising skills. Best of all, it’s a talent that can be learned and acquired.

blue rule

Published February 26, 2014

Weekly Idea - How to Assess Fundraising Counsel


I hate filling out RFPs. I keep thinking- "Why don't they just hire us!"

Okay, okay. I understand. If you haven't already worked with us and know first-hand the quality of our work, you will want to send out RFPs.