JP’s Irrefutable Laws of Fundraising
The Law of Writing a Case Statement
Creativity is great, but plagiarism is faster
The Law of Setting a Campaign Goal
When setting a trap with cheese, be certain to leave room for the mouse
The Law of Analysis Paralysis
I haven’t made the call yet because I need more research
The Law of Aiming Too High on an Ask
Jumping a chasm in two leaps
The Law of Calling on a Key Prospect
If you dance with a gorilla, the gorilla leads
The Law of Getting the Gift
If you think you can— you can
If you think you can’t— you’re right
The Law of Over-selling
The more you run over a dead cat, the flatter it gets
The Law of Waiting for Precisely the Right Time to Ask
Ready, Aim, Aim, Aim, Aim, Aim!
The Law of Common Sense
Never accept a drink from a urologist
The Law of Handling a Difficult Call
No matter which way you spit, it’s upwind
The Law of Working with a Tough CEO
When you starve with a tiger, the tiger starves last
The Law of What Happens when You and the Campaign Chair have a Disagreement
Whatever it is that hits the fan, it will not be evenly distributed
The Law of Maintaining the Fundraising Calendar
The fast, slippery track is lined with banana peels and fired development directors
The Law of Keeping Your Professional Composure
Never let yourself get between a dog and a lamp post
The Law of the Professional Fundraising Consultant
To do good is noble. To give advice and counsel to others to do good is also noble. And much less work.