blue rule 

2017 The Science & The Art of a Successful Capital Campaign

Every step in planning and implementing a winning effort


Chicago, Illinois - The Westin Hotel - March 1-2, 2017

Download: The Science & The Art of a Successful Capital Campaign

What Others Say About This Seminar


This is the perfect Seminar if you are thinking of a capital campaign or in the middle of one. You are offered a complete design from pre-campaign to beginning to successful completion. And everything in between. This Seminar is for you if you are responsible for winning your campaign, but bring your entire team with you.

High Impact Professional Development

This program is beneficial to those contemplating a $1 million to $100 million capital campaign. Or those involved in one that is stalled.

This Seminar is led by some of the nation’s premier campaign managers and trainers. There’s an excellent instrument that pin-points your potential for success. You learn the criteria for selecting a chair, preparing a Case that motivates donors to action, and designing an action-plan and strategy.

You capture a comprehensive view of both the art and science of capital campaign fundraising. If you’re planning a campaign any time in the future, or are involved in one now, this Seminar is for you.

Seminar Overview

  • The New Era of a Winning Campaign
  • Necessary Mechanics of a Campaign Plan
  • Making Your Vision Relevant, Important, and Urgent
  • Is the Feasibility Study Still Relevant
  • The Influence and Impact of Women
  • Training, Motivating, and Coaching Volunteers
  • The Role of the Staff in the Campaign
  • Building Momentum and Mid-Course Correction if Necessary
  • The Importance of a Stewardship Program
  • Engaging the Board in a Campaign
  • Research— Knowing What Motivates the Donor
  • Why Some Campaigns Fail
  • Getting the Appointment with Your Donor
  • Transforming Your Annual Giving to Enhance Major Campaign Dollars
  • Challenges Major Gift Fundraisers face in a Capital Campaign
  • Creating a WOW for Your Donors



The Institute faculty is the very finest in the country. We will be including many more faculty members in the next few weeks.

blue rule

Four Distinct Activities During Our Seminar

There are four distinct activities that set the Institute apart from any other coaching experience.

The first is what we call ParkBenching. Mark Twain once wrote that the most profound learning experience a person can have is to have a great teacher on one end of a log and a student on the other. Well, we do that, but we skip the log!

In ParkBenching, every registrant at the Institute has the opportunity for a one-on-one conference with a faculty member. The session is open-ended, with no prohibition on the topic.
How to advance in the profession, how to deal with a Chair that's not effective, having a problem with the boss, looking for a new job. You name it— whatever needs to be discussed.

Second is the Buzz Group. The name says it all. Buzz Groups are highly interactive sessions covering vital topics— every possible area that leads to a successful development program.
The Buzz Group is lead by a faculty member. Attendees are divided into small teams. In each Seminar there are the least two, one-hour Buzz Groups. The way they are scheduled, registrants can attend their choice of subjects during the two-day Seminar.

The 360 Rap is the third. 360 Rap provides an extraordinary opportunity for registrants to analyze a faculty presentation. Here's how it works.
The faculty member presents a topic. At the tables, following the presentation, in groups of six, registrants examine the material. Turn it inside-out. Review it again. Challenge. Explore. Analyze. Most important, they talk about the take-aways from the lesson they can put into use immediately back home.

The fourth is SnapShots. In small groups, registrants discuss challenging situations they will likely face somewhere along the line in their career. The scenarios are taken from actual cases. Tough situations. What is the proper solution? The group decides.

Attending a Seminar is an extraordinary experience. Many say it's the most effective and exciting coaching experience they have ever had. These four special activities, added to one of the most outstanding faculties available, provide a remarkable opportunity to learn, explore, and practice.

blue rule

10 Reasons Why You Should Attend This Seminar 


If you want to:

1. Learn everything there is to know about capital campaigns
2. Recruit the strongest and most effective campaign workers possible
3. Assure the momentum of the campaign
4. Get optimum results from the board
5. Understand the guiding role of the staff
6. Know the best way to make a compelling case
7. Set a campaign goal that make people stand on tip toes
8. Correct a languishing campaign
9. Motivate your donors to reach heights they never thought possible
10. Ensure the success of your campaign

blue rule

Seminar Format


7:15 - 8 am - Breakfast
8:00am - 12 noon - Morning sessions

12noon - 1:30 pm - Working Lunch

1:30 - 5:00 pm - Afternoon sessions

5:00 - 5:45 pm - Reception
Second day ends at 3:30pm.
Breakfast, lunch and the reception are included with your registration. The evening is your own.

blue rule

2017 Dates and Location

Chicago, IL – March 1-2, 2017
The Westin Hotel

909 N. Michigan Avenue

Chicago, IL 60611

Phone: (312) 943-7200
Room rate: $159 plus tax - Cut-off date for special rate: February 3, 2017

blue rule


Registration Fee

Standard Individual Registration: $845.00 US

We offer discounted rates for CEOs/Supervisors (when they attend with staff), for those that attend multiple Seminars, and for larger groups. When attempting to take advantage of these special rates, please download our PDF Registration Form and send in one form per Registrant. Online Registration will NOT account for discounted rates or Registrant information for multiple Registrants. Please call our office (800-234-7777) if you have any questions regarding which rates may apply to your group or how best to register.

If you attend more than one Seminar, you receive a discount of $50.00 off each additional Seminar.

There is something quite extraordinary that happens when the CEO or supervisor joins a staff member for a Seminar experience. We are so committed to this important concept that we offer a special fee of $765.00 for the CEO or Supervisor when they attend with staff.

We offer a special rate for a group of four or more registrants from the same organization. The supervisor for the group pays $765.00 and the rest of the group pays $795.00 each.




Download Registration Form (PDF>> for checks, POs and credit card to mail or fax.

  • Thoughts-Philanthropy-light-bulbstacked Weekly Series - Click Here!


    Who Should Attend

    • All staff, board members, volunteers involved in fundraising.
    • Organizations that can benefit from an infusion of gift income.
    • Newcomers to the field, and those who have been at it for awhile.
    • Fundraisers who want to grow professionally.
    • Those who would like to have their professional batteries recharged.
    • Those who want to become more effective and successful at fundraising.
    • Those who choose to be the best they can be.

    Limited Registration

    There’s limited registration to ensure extensive 
interaction and provide maximum personal attention.

    Philosophy (But Not Much!)

    It’s important to consider what’s new in major gifts fundraising and how this affects making the ask.

    Developing Prospect Strategies

    The real art of major gifts is in the development of strategies. How do you develop the touch? You’ll practice strategies and skills in a small group setting.

    Inside the Head & Heart of a Philanthropist

    Understand the spirit and heart of those who give major funds. We attempt to have a philanthropist join us. You will be able to probe and ask questions regarding the spirit and motivations of their giving.

    CFRE Continuing Education Approved Provider Programs

    ICG is an approved provider of CFRE continuing education unit credits. All courses presented are submitted to CFRE International for review and approval. A CE Tracker is available at all Seminars.


    Here Are Some Things You Will Take Home From a 2017 Institute Seminar

    A Registered Certificate of Seminar participation and completion.

    PLUS...Valuable resources from our Tool Chest that will enhance your fundraising with more than two hundred presentation outlines, checklists, relevant reprints, and a host of fundraising tools to put to immediate use upon your return.

    PLUS...Regular mailings from the Institute & Jerold Panas, Linzy & Partners regarding new ideas in fundraising, pertinent new techniques, and innovative approaches to getting the gift.

    PLUS...A group of men and women— fellow alumni— with whom you will be networking and in regular contact.

    Seminar Scholarship Application

    A limited number of partial scholarships are available. The Review Board of the Institute will be particularly encouraging to relatively new organizations, those that serve primarily a minority constituency, or those especially affected by cutbacks in government funding. Scholarship Application (pdf)