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The Art of Asking

Understanding the anatomy of a major gift from identification to getting the appointment to securing the gift to stewardship


Understanding the anatomy of a major gift— from identification, to getting the appointment, to securing the gift, to stewardship. Major gifts come to the fundraisers and institutions that understand the vision and the dreams that motivate donors. Donors don’t wake up in the morning saying, “I want to give money away.” They give to programs that are bold, exciting, and make a difference. We explore a new paradigm in major gift fundraising. Most important, we explore what dramatic changes take place in your organization if major donors adopt this new paradigm.

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The Science & The Art of a Supremely Successful Capital Campaign or Major Gift Initiative

Every step in planning and implementing a winning effort


If you are contemplating a $1 million to $100 million capital campaign for your organization, or are involved in a campaign that is stalled, join us in the Spring of 2018. In today’s philanthropic environment, organizations must plan strategically, and design an approach that will enhance your major gift program. During two days we take you through the six steps of a complete design from pre-campaign, to beginning, to a successful completion of your capital campaign.

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Major Gift Roundtable—Reaching the Pinnacle

High Impact Professional Development


This Seminar is for the intrepid professional who wishes to take a quantum leap forward in securing the major gift. To register, we recommend you be in a senior position or in the field for five years or more. It will be especially helpful for those who have taken our Seize the Opportunity Seminar.

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Seize the Opportunity

Cultivating and Soliciting the Major Gift through a System Called Moves Management


In this Seminar, we introduce you to a system developed by the Institute for Charitable Giving called Moves Management™. Major gifts come to the fundraisers and institutions that understand the most telling factors that influence donors. Donors give to organizations they trust and have confidence in. This Seminar teaches you to make them believers.

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    Who Should Attend

    • All staff, board members, volunteers involved in fundraising.
    • Organizations that can benefit from an infusion of gift income.
    • Newcomers to the field, and those who have been at it for awhile.
    • Fundraisers who want to grow professionally.
    • Those who would like to have their professional batteries recharged.
    • Those who want to become more effective and successful at fundraising.
    • Those who choose to be the best they can be.

    Limited Registration

    There’s limited registration to ensure extensive 
interaction and provide maximum personal attention.



    Philosophy (But Not Much!)

    It’s important to consider what’s new in major gifts fundraising and how this affects making the ask.

    Developing Prospect Strategies

    The real art of major gifts is in the development of strategies. How do you develop the touch? You’ll practice strategies and skills in a small group setting.

    Inside the Head & Heart of a Philanthropist

    Understand the spirit and heart of those who give major funds. We attempt to have a philanthropist join us. You will be able to probe and ask questions regarding the spirit and motivations of their giving.



    CFRE Continuing Education Approved Provider Programs


    ICG is an approved provider of CFRE continuing education unit credits. All courses presented are submitted to CFRE International for review and approval. A CE Tracker is available at all Seminars.


     

    Here Are Some Things You Will Take Home From a 2019 Institute Seminar


    A Registered Certificate of Seminar participation and completion.

    PLUS...Valuable resources from our Tool Chest that will enhance your fundraising with more than two hundred presentation outlines, checklists, relevant reprints, and a host of fundraising tools to put to immediate use upon your return.

    PLUS...Regular mailings from the Institute & Jerold Panas, Linzy & Partners regarding new ideas in fundraising, pertinent new techniques, and innovative approaches to getting the gift.

    PLUS...A group of men and women— fellow alumni— with whom you will be networking and in regular contact.



    Seminar Scholarship Application


    A limited number of partial scholarships are available. The Review Board of the Institute will be particularly encouraging to relatively new organizations, those that serve primarily a minority constituency, or those especially affected by cutbacks in government funding. Scholarship Application (pdf)