Weekly Ideas


Each week we email a Philanthropy Counts® Series idea (it takes less than a minute to read) about fundraising, something we think will be important to you in your fundraising efforts. Some issues in fundraising arise time and again— they may be unique to your situation, but not necessarily to development. We can help guide you through the pit-falls of asking for the gift or how to motivate a volunteer. We'll give you an edge.

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Published October 16, 2016

Weekly Idea - The BOY Rule


I really believe in the BOY Rule. Because Of You.

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Published October 9, 2016

Weekly Idea - A Dozen “Will-Nevers”


There’s a fellow named Seth Godin. I’m not certain how I started getting messages from his blog. I don’t even know what the fellow does for a living. (Shouldn’t that be the purpose of the blog?)

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Published October 2, 2016

Weekly Idea - Importance of the CEO


Everyone should have a Ron Werft!

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Published September 25, 2016

Weekly Idea - Attrition is Your Enemy


What is a typical attrition rate among smaller and first-time donors?  It can be as much as twenty to forty percent who lapse every year.  For many organizations, it is often on the higher side for first-time donors.

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Published September 18, 2016

Weekly Idea - Just Keep Giving


I first came across this little poem 30 years ago. Maybe even longer than that.

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Published September 11, 2016

Weekly Idea - Disturb the Comfortable


Ask anyone in San Diego.

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Published September 4, 2016

Weekly Idea - The Mighty Eight


Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.

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Published August 28, 2016

Weekly Idea - Bequest Giving Donors


It may seem counterintuitive, but actually, those with the greatest net worth are not normally your best or most likely prospects for a bequest.