Weekly Ideas


Each week we email a Philanthropy Counts® Series idea (it takes less than a minute to read) about fundraising, something we think will be important to you in your fundraising efforts. Some issues in fundraising arise time and again— they may be unique to your situation, but not necessarily to development. We can help guide you through the pit-falls of asking for the gift or how to motivate a volunteer. We'll give you an edge.

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Published November 13, 2013

Weekly Idea - The Story of Farmer Fleming

This story comes to me from Jim Miller. He is Vice President of Children's Hospital of Central California.

It's an excellent illustration for all of us in the field. You don't always know or recognize the impact you make on a person's life. It is well to remember that you are in the business of changing lives and saving lives. In your institution, you make this happen. You are the spark that ignites a blaze.

Here is Jim's story.

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Published November 6, 2013

Weekly Idea - A Gift of Pearls What Would You Do?

This actually happened. The Vice President of a well-known and prestigious private university had been calling on a very wealthy widow, a major donor, for a number of years.

There were always several visits a year. And regular telephone calls and letters. The relationship was very close. On one occasion, the donor said to the Vice President, “I love these visits. You know in some way, I think of you as being a daughter of mine.”

A month or so ago, they are meeting in the donor’s living room.After an hour or so, the donor asks to be excused.She goes to her bedroom.She comes out holding a small box.

(After you read the rest of the article E-mail me your response
by November 15th, 2013. Be sure to include a mailing address so we can send you a copy of the Little Gold Book.)

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Posted October 30, 2013

Weekly Idea - A Very Special Ketubah

Perhaps you do not know what a Ketubah is.  I didn’t.It is considered an integral part of a traditional Jewish marriage. It outlines the responsibilities of the groom in relation to the bride. It is a sacred vow. A commitment.

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Posted October 23, 2013

Weekly Idea - Must I Give Again?


The other day, I came across this poem in an old file. I first discovered it thirty years ago. Feel free to use it any way you wish— a brochure, a direct mail piece, a letter to donors, your quarterly newsletter, whatever.

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Posted October 17, 2013

Weekly Idea - Recognition and Praise


It was my great joy and privilege to get to know Mary Kay Ash quite well. She was chair (and a major donor) in one of our campaigns. You likely recognize her best of all as founder of Mary Kay Cosmetics.

One day we were talking.She told me that there are two things people want most in life: recognition and praise.