blue rule


Published July 21, 2019

Weekly Idea - I personally Can't Give the Level of Gift I'm Being Askd for, so How Could I Ask Someone Else to?

It’s absolutely amazing what you don’t raise when you don’t ask. Board members cannot abdicate their responsibility for raising funds. No Money, No Mission. In every organization, it requires philanthropy to meet its mission.

Over the next few weeks we'll be drawing on some of the top reasons Board Members and Volunteers give for not being willing to solicit—and more.

 

ANSWER

I’m surprised anyone told you what level of gift you should be making. Perhaps they suggested an amount. It may be higher than you are able to do at this time.

You’re on the Board. And all Trustees, as you know, are asked to give. We even talk about stretch gifts. But only to the best of your ability. We would not expect more than that.

It is perfectly all right to say to the person you’re calling on, “I’m making a significant gift to the organization. This year, for me, it’s truly a stretch gift.”

That sort of a comment will lead you to a successful ask no matter how much you’re giving. Just so you’re giving.