Weekly Ideas


Each week we email an idea (it takes less than a minute to read) about fundraising, something we think will be important to you in your fundraising efforts. Some issues in fundraising arise time and again— they may be unique to your situation, but not necessarily to development. We can help guide you through the pit-falls of asking for the gift or how to motivate a volunteer. We'll give you an edge.

Subscribe to our weekly posts. Email your request here>>

blue rule


Published July 24, 2017

Weekly Idea - You Have a Brand...Good or Bad


What the devil is all the hubbub about, “Branding”?

blue rule


Published July 16, 2017

Weekly Idea - Shame!


We just completed a fascinating study for an organization. They were hemorrhaging their donors.

blue rule


Published July 9, 2017

Weekly Idea - Here's a Great Idea


For a long time, I wondered how to help our clients describe the benefits of their different levels of giving.

blue rule


Published July 5, 2017

Weekly Idea - Seeking a Mentor or Coach


Josh Bersin is a noted management consultant and an expert on corporate leadership. He was involved with General Electric— first with Jack Welch and then Jeffrey Immalt.

blue rule


Published June 25, 2017

Weekly Idea - No More Pledges!


The word “Pledge” has a negative connotation. For many, they won’t even consider an extended payment plan.

blue rule


Published June 18, 2017

Weekly Idea - Value of a Large Board


Recently, we conducted a market research survey to determine the practice and success of Board training. You’ll be interested in some of the results. The findings are several dozen pages long. I’ll only share a few excerpts.

blue rule


Published June 11, 2017

Weekly Idea - They’re Getting Younger


In a recent exhaustive and in-depth study regarding philanthropy, they classify “younger donors” as those in the age range of 40-55. The results of their study are interesting. Important.

blue rule


Published June 4, 2017

Weekly Idea - From the Heart to the Checkbook


Daniel Oppenheimer is a psychologist at Princeton University and co-editor of the book, “The Science of Giving.” In some research he did for the book, he found that providing people information about a charity’s overhead costs makes them less likely to donate to it.