Thoughts-Philanthropy-light-bulb400

 

 

 

 

 

Over 83 weeks (yes, eighty-three!), you will read some lessons I’ve learned in my richly rewarding 40-year journey in fundraising. There are bits and pieces about our profession and what skills and attributes make a great fundraiser. I also write about what motivates a person to make a gift to your organization.

There is some wisdom, perhaps.  Years of experience, for certain. A great deal for you to think about.  And suggestions for you to put into practice.

Forty years! You may well ask whether what I write about is relevant for the mind, heart, and spirit of today’s men and women. You bet it is!

What follows are some thoughts I have about fundraising and philanthropy for today’s organizations. The material is relevant. Certainly thought-provoking.  And, I hope, a bit helpful.

blue rule

Thought #4 - Asking the Right Questions

 

Successful soliciting is not as much about knowing the right answers as it is about knowing the right questions to ask. You don’t have to have all the answers. But what you must have are all the right questions.

Thought #3 - Asking Donors for Their Heart

 

Don’t ask men and women for their money. Ask for their heart and spirit. For a donor, it’s not about money. It’s about dreams and high aspirations. It’s about what magic their gift can perform.

Thought #2 - Nine Mandates that Lead to Success

 

1.  Listen because it shows how much you value the other person.
2.  Return all phone calls immediately.
3.  Send thank you notes.
4.  Show sincere appreciation.
5.  Become a valued resource to the donor.
6.  Create a relationship— not a sale.
7.  Do what you say you will do— do not over-promise.
8.  Do what is not expected.
9.  Do all these things without any expectation of a return from the donor.

Thought #1 - Giving Money to Create Change

 

People don’t want to just give money away. They want to give to dazzling and heroic programs. They want to give to organizations that make an exciting and lasting difference.

Those who give to you want to create change. They want to join others in a transformational cause that changes lives and saves lives.