ICG Seminar - Designing a Successful Capital Campaign

2008 Seminar Dates

Chicago, IL -
The American
College of Surgeons
March 13-14

Accommodations are available at The Wyndham

Fees
Seminar Fee: $585.00

Download a form
for checks, POs and credit card to mail or fax. (PDF 188k)

2008 Seminar
Locations & Hotel Accommodations

The Changing Environment
These are difficult times. What was good enough yesterday won’t win your campaign today. It’s an era of mega-campaigning, continuous campaigns, and endowment drives. Yesterday’s short intensive campaign requires a new twist in order to win your effort.

Are You Ready ?
How do you know? What are the signs, both positive and negative? We have a test you can apply to your organization.

Developing The Plan and a Realistic Timetable
Early planning is vital. We’ll discuss why and offer some realistic guidelines and suggestions that are fail-proof.

Inside the Head & Heart of a Philanthropist

At each of our Seminars, we attempt to have a philanthropist join us for a very special session. Registrants have an opportunity to examine and probe the thinking and spirit of a philanthropist.
Read more

Scholarship Application
A limited number of partial scholarships are available. The Review Board of the Institute will be particularly encouraging to relatively new organizations, those that serve primarily a minority constituency, or those especially affected by cutbacks in government funding. Application.pdf

Take the “Listen the Gift Assessment”

The most extraordinary guide you've ever used in determining how effective a listener you are. Take 10 minutes to complete this assessment and grade your ability to listen.

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2008 ICG Seminars

Designing A Successful Capital Campaign
Planning & Mastering A Successful Program

“This seminar exceeded my expectations! Very clear and relevant material that will be truly helpful.” —Seminar Attendee

“ My environment is challenging but I feel the tools I was given will keep me doing great major gifts work.” —Seminar Attendee

This Seminar begins on Thursday, March 13, at 8:00am and ends at 5:00pm. Friday’s schedule is the same. A continental breakfast will be served each morning at 7:30am.

Further schedule details will be included with your registration confirmation letter.

This program is led by some of the nation’s premier campaign managers and trainers. You will capture a comprehensive view of the art and science of capital campaign fundraising. If you’re planning a campaign any time in the future, or are involved in one now, this is the Seminar for you.

A hands-on program taught by successful campaign managers. The focus is on your results— a success-oriented understanding of proven methods and applications that win campaigns.

You’ll learn how to build the campaign structure, determine a financial objective that can’t miss, and recruit the most effective volunteer leaders possible. And you’ll learn to coach them into an effective team. The Seminar covers the building of an appropriate budget and the designing of campaign material.

You’ll learn the role of the board how to motivate them into action... and examine the role of a consultant and determine whether you need one.

From beginning to end, you cover every aspect of a capital campaign. But it’s more than just techniques and mechanics. You’ll understand the art and strategy that make a campaign successful… And learn to avoid the pitfalls and disappointments.

If you want to ensure magic for your project, bring your campaign chair or a campaign leader to the Seminar (tuition is FREE for your guest). It’s essential in campaigning that volunteers understand the challenges, opportunities, and their unique role.

The Program

The Most Important First Step— The Feasibility Study
The study is the building block in designing a winning campaign. It must be creatively conceived. We’ll discuss who should conduct the study, what data are essential, who should be interviewed, and what findings are essential.

Key Components of The Plan

Setting the Goal
Identifying and Evaluating Prospects
The Giving Pyramid—It’s Importance
Implementing the Feasibility Study

The Case For Support
Few tasks are more important— or more challenging— than developing the statement of your case. We’ll examine how an effective Case Statement leads to getting the gift.

Organizing Staff and Budgeting for The Campaign
The issues you’ll face in organizing, staffing, and budgeting the program, techniques, and guidelines.

Recruiting, Training, and Motivating Volunteers
We’ll give you practical tips and share pertinent experiences. You will complete a questionnaire that guarantees you will recruit precisely the right chair.

The Role of Your Board in a Campaign
What is good policy and practice? What are your options? What serves your donors best and your organization?

Packaging Opportunities
How should you sell gift opportunities and memorials? What works and what doesn’t? What makes for an effective proposal?

Case Study of a Capital Campaign
This exciting session will allow you to examine an actual campaign from beginning to end. You’ll evaluate plans, strategies, and tactics to determine what you might do differently and how what you learn can be adapted to your situation.

Extensive ParKBenching Throughout
the Seminar with Faculty

ParKBenching is the name the Institute gives to its special program for bringing Seminar registrants together with a partner— a seasoned fundraising executive.

Time is provided to meet with faculty members to ask the kind of questions which affect personal and professional effectiveness and production.

It was somewhat by accident that we first introduced ParKBenching in our Seminars. It is now one of our most popular and important activities.

On Sunday and Monday afternoons, the day closes with a Cracker Barrel Session. The faculty leads an informal, freewheeling discussion concerning the topics covered during the day, situations unique to your institution and fundraising program, or any item you wish to discuss.

“Excellent seminar. Thought provoking and absolutely practical. Great resources to take back.” —Seminar Attendee

Download a form for checks, POs and credit card to mail or fax. (PDF 188k)