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 Recent Questions How to Ask Faculty & Staff for Gifts? How Restrictive Is The HIPPA Privacy Regulation? What Happens When A Campaign Is Completed? Why Do So Many Fundraisers Become Consultants? What are the Pro and Cons of Creating a Bonus System? How Much Should You Spend for Campaign Costs? |
Dollars and Sense What Gifts Are Most Cost-Effective Jennifer Summers asks whether there are any benchmarks regarding annual giving and direct mail. What is the average cost of direct mail, she asks— and what does it cost for other types of fundraising? Answer: Here are some guidelines that will be of interest to you. Obviously, the cost will depend on your particular situation and the effectiveness of your fundraising. These ratios may not get you within inches— but they do provide a good yardstick.
– Jerry Panas |
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